BFGOODRICH TERRAIN TAKEOVER
Role: Associate Creative Director
Creative Director: Anthony DiNicola // Art Direction: Nick Spaeth // Design: Tyler Hoebelheinrich // Agency: SixSpeed
BFGoodrich isn’t a typical tire brand, so it was essential that the launch event for their KM3 tire was anything but traditional—because an adventure seeking audience is interested in experiences, not typical ad campaigns. So we invited dozens of drivers, thrill seekers, influencers and dealers to a once-in-a-lifetime event on either the Rubicon Trail or Australia’s Mount Buller. The goal: To have those who are most passionate promote the tire through real-life experience and to grow the culture in an organic and relevant way.
We also branded and curated the attendee experience. We designed all collateral, custom-branded event gear and crafted hype kits. Every truck graphic, premium takeaway, and even a branded airplane design helped us give this event the impact it deserved.
