EVINRUDE EDGE DEMO TOUR
Role: Associate Creative Director
Creative Director: Rob Franks // Art Direction & Design: Caitlin Murzyn // Copywriter: Eric Forseth // Agency: SixSpeed
Evinrude challenged us to dispel myths about two-stroke engines with an ownable experience for boating enthusiasts and dealers. Our answer was concepting and executing the Evinrude Edge Demo Tour in six cities across three states.
Each stop featured two parts that worked hand-in-hand to prove brand and product truths. First, an educational on-shore exhibition with insightful, engaging displays brought key messaging and product attributes to life. Second, consumers took the helm on a variety of boats and compared models head-to-head right on the water. The tour was promoted continuously by the content and reactions it generated at each stop, which was then used in paid and organic social ads, posts and videos.
