NICKELODEON UNIVERSE ON THE GO
Role: Creative Lead
Design: Sam Lindsay // Agency: SixSpeed
How do you get Minnesotans to consider spending precious summer time at an indoor amusement park when so many other entertainment options exist? Bring the park to them. To boost off-peak awareness, we brought the fun, games and taste of Nick U to the streets with the Nickelodeon Universe On the Go truck.
Not only was there planned pop-up fun at major summer events, but also social media flexibility built in around where the truck would head next. By tweeting at the truck, extra surprise stops were added to its route like birthday parties, businesses lunches and neighborhood barbecues. The story played out in a truly organic and fun way–just like summer should.
