SEALIFE BRAND CAMPAIGN: UNQUESTIONABLY AWESOME
Role: Creative Lead
Art Direction & Design: Caitlin Murzyn // Agency: SixSpeed
SEA LIFE at Mall of America is the largest, most immersive aquarium in the state of Minnesota, welcoming visitors to an exciting world of underwater discovery and imagination for decades. But as competition grew in the market, a different campaign approach was needed to reinforce their superior offering.
While the competition often used aggressive and misleading tactics, our solution was genuine and honest: Show people exactly what they’re going to get and put that unique experience into words. Authentic moments were captured alongside can’t-see-it-anywhere-else creatures within vast, interactive SEA LIFE exhibits and paired with an ownable exclamation that brings it all together: UNQUESTIONABLY AWESOME.
