POLARIS UPSIDEDOWNTOWN
Role: Creative Lead
Art Direction & Design: Nick Spaeth // Copywriter: Eric Forseth // Agency: SixSpeed
It doesn’t get any bigger than the Super Bowl, and Polaris wanted a brand activation to match. Partnering with X Games legend Levi LaVallee and some of the best freestyle snowmobile riders, the “Bold North” mantra was given a gave a whole new meaning at Super Bowl Live in downtown Minneapolis.
A series of social teaser videos counted down to the stunt’s unveiling at an on-site press conference: An unprecedented backflip over Nicollet Mall.
Beyond branding, promoting and capturing the event, producing it in a single day was a feat in itself. The stakes couldn’t have been higher, but the stunt soared, earning coverage on network news and the Super Bowl Pre-Game Show.
