CARIBOU COFFEE CAMPAIGN: BIG HYPE FOR TINY WINS
Role: Associate Creative Director
Creative Director: Laura Nelli // Art Direction & Design: Caitlin Murzyn // Copywriter: Shannon Fletcher // Agency: SixSpeed
Caribou Coffee wanted the launch of their first-ever XL cup to be a big deal to a younger target audience. So we asked ourselves a simple question: Why not make the XL cup a big celebration for small victories in their day to day? Because honestly, being human is hard right now and any accomplishment is worth celebrating. We created a campaign that centered on those moments, spoke their language and hopefully made their day a little bit better.